Alliances Plus Consulting delivers immediate value to our clients with our revenue-enhancing strategies and programs to launch and grow your business with partners. We specialized in alliance strategy, development and management with clear ROI results.

Alliances Plus consultants are senior executives with strategic and operational marketing, alliances, business development and sales experience.  We focus on transforming new and existing partner relationships into a substantial source of revenue allowing you to gain marketshare and greater presence with your new and existing customers. We create by identifying the right alliance opportunities and developing the most effective programs to solve your business challenges and succeed in your market.

Alliances Plus Consulting provides a full range of services designed to increase the profitability of your partner relationships and deliver strong return on your investments.

Marketing and Alliance Strategy

• Marketing and Strategic Alliance Plans--Business success requires a thorough understanding of your potential customers, their business needs and how your company can be positioned to address those needs.  Our strategic marketing services will analyze your potential customers, markets and competitors to develop marketing plans that prioritize your market segments, effectively position your company, address your target customers with a compelling value proposition, and launch winning products and services. Leveraging off your marketing plan, strategic alliance plans provide a roadmap of how your company can work with strategic, R&D and channel partners to increase your profits, bring new products to market, expand your presence in the marketplace and reach new customers.
• Customer and Partner Segmentation--Review current and potential customers and partners, and segment them to increase the effectiveness of your marketing programs and focus your limited resources.
• Competitive Analysis--Assess your competitor's customer and partner programs vs. your programs through exploring business moves, trends, programs and customer/partner's feedback.  Tune your programs to increase their competitiveness allowing your sales force to more quickly close deals or recruit and manage your partners. 
• Target Partner Analysis--Identify the right partners to work with to meet your business objectives and review current partner portfolio to determine if you are getting the results your expect from your relationships.
• Channel Strategy Plans--Understand how your target customers buy products and services, and develop channel plans that identify the optimal channel partners and provide a game plan on how to work with them to reach new customers, new markets, or geographic regions to maximize your sales.
• Strategy Tune-ups--If you are not getting the results you expect from your marketing programs for customers and partners, maybe it is time for a strategy tune-up.  Review your current programs to determine if they are competitive and designed for results.  With the economic downturn, your strategy many need a review to increase your effectiveness.  Or, your programs may need a tune-up to be ready for the upturn to allow your company to take advantage of new partners or new market opportunities. If your programs have not been reviewed in the last two years, you are overdue for a tune-up! 

Alliances Development

• Alliance Recruitment and Agreements--Once you have determined which partners you'd like to recruit, Alliances Plus can assist your sales force in the recruitment of partners including development of recruitment programs, materials and agreements that allow you reach agreement more quickly and begin enjoying the benefits of working with partners now!
• Solution Product Marketing--Many companies work with technology partners to fill holes in their product offering or to establish a presence in new markets ahead of their competitors. With completion of your agreement, Alliances Plus Consulting provides product marketing expertise to develop joint product specifications, work with R&D to test and certify the joint solution, structure the product for resale and delivery, and support customers as they use the product.  These activities allow you to accelerate product development and decrease the time to revenue. 
• Alliance Readiness--Assess whether your company is ready to work with partners to determine what changes you must make in your existing programs in order to maximize the benefits of working with partners.
• Pricing and Channel Readiness--Competitive pricing models and marketing drivers are researched to develop pricing models, and channel programs and materials that will allow your sales force and/or channel partners to effectively sell your products and services, while minimizing channel conflict.
• Launch Planning and Execution--All the elements of your product or service launch including introduction to key influencers, customers, prospects, press, sales force, channel partners, product marketing, sales tools, introduction events and communication activities. 
• International Markets--Increase your companies' sales by expanding into new markets with local distributors and resellers who understand your target customer's needs and requirements. Develop programs that allow you to identify the right partners and support them in the sale of your products. 

Call Alliances Plus Consulting today at (408) 354-3332!